BMW, one of the world's most iconic automotive brands, has announced an expansion of its collaboration with ByteDance , the Chinese tech company that is the parent company of TikTok, for the advanced integration of artificial intelligence into vehicle systems . The goal? To make cars not only smarter, but also more connected, intuitive and capable of learning from driver behavior. This partnership marks an important turning point in the automotive industry, as it involves one of the Western giants most rooted in tradition and an Eastern player at the forefront of algorithms, data and digital user experience.
The agreement aims to integrate AI technologies developed by ByteDance into the operating systems of BMW vehicles , starting with models distributed in the Chinese market, and then expanding to other markets. Here are the main areas of collaboration: