As Europe begins to truly discover the potential of generative artificial intelligence on smartphones, Apple enters the scene with its own style: no sensational announcements , no bombastic slogans. But those who update their iPhone to the new iOS 18.4 understand it immediately: Apple Intelligence is already here. It activates discreetly, silently. And yet, it promises to revolutionize the way we interact with mobile devices. From assistive writing , to automatic email summaries , to a new, improved Siri , everything is designed to simplify, protect and make interaction with artificial intelligence natural.